Utah Valley University Greenhouse
For another Advertising course at Utah Valley University, I worked in a team on a semester-long project focused on creating landing pages and running Google Ads campaigns for the UVU Greenhouse. Our group developed keyword search ads and display ads aimed at attracting law firms, allowing us to track performance metrics such as impressions, cost-per-click, click-through rates, and platform engagement. This project provided hands-on experience with paid advertising strategy, campaign optimization, and performance analysis.
Year: 2025
For this project, our team managed a real Google Ads campaign targeting law firms using an actual advertising budget of $400 over the course of one month. We developed keyword strategies, taglines, and display ads to drive traffic to our landing pages.
One of the most valuable parts of this experience was analyzing where clicks were coming from and learning how to optimize campaigns by adjusting keywords and ad performance to effectively use the full budget. This project gave me hands-on experience with paid advertising, campaign optimization, and data-driven decision-making, and showed me how impactful digital advertising can be when done strategically.
For more details, I have a presentation about this project. Click the image to view.
