BOD Athletics - Digital Marketing

This project focuses on analyzing a company’s digital marketing strategy, identifying gaps, and providing actionable recommendations for improvement. My work includes detailed insights and strategic proposals, presented through supporting documents and slide decks linked below.

Through this project, I applied key digital marketing skills, including SEO, PPC, and buyer persona development. I built content around audience behaviors and needs to better map the customer journey, and created email marketing flows along with campaign emails to support engagement and conversion.

Year: 2026 - Present